A Heartfelt Transition: My Next Chapter


This email comes straight from the heart đź’ś, Reader.

Today, I’m writing to share something deeply personal:

I’m transitioning to a new chapter in my career.

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After three incredible years building my operations business—crafting offers that truly made an impact in over 302 businesses (shoutout to my amazing coach Carly Jo Bell)—I’ve realized this isn’t the business I want to continue building.

If I’m honest, I’ve known this from the very beginning.

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I still remember the exact moment I decided to go all-in on my operations business. I had just landed my first client providing operations support (what’s up Jen) and was sitting on my couch when a wave of electric energy washed over me.

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It was as if my body whispered “This is it.”

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But deep down, I knew that “it” didn’t mean operations would be my ultimate passion.

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It meant freedom.

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This business was my way out of corporate, and for that, I will always be grateful.

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But here’s the thing: I never felt the fire inside to shout, “Get your systems in order!” from the mountaintops.

Instead, I thought, Holy crap, I can get paid to do this?

It was a skill—a stepping stone—not my life’s work.

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Now, I’m ready to step fully into what lights me up,

and I want to be transparent with you about how I’m doing it because maybe you’ve dreamed of making a shift, too.

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When you transition from one business to another, it’s rarely a clean jump (unless you have a ton of cash saved up—spoiler: I don’t).

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So here’s my plan:

  • I’ll continue running my operations business quietly in the background, taking referrals for projects as needed.
  • I’m open to picking up a part-time job to bridge the gap financially.

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Honestly, this might have embarrassed me in the past, but now it feels different. It feels purposeful. I’m building something that matters.

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My new brand is going to resonate because it’s made for people like you, by someone like you. [hello muti-passionate 👋🏽]

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This is bigger than me—it’s a torch I’m lighting for others to carry.

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This next chapter will test me in ways I’ve never imagined. It already has.

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This isn’t my first business (it’s number five!), but it’s the one I’ve dreamed of for a long time - and I’ve finally allowed myself to give it a shot!

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So, let me introduce you to my new brand:

Zero To Anything Co. , a personal growth media company.

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ZTA is built on one core belief: anyone, from any background or circumstance, can go from zero to anything they want in life.

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We’re on a mission to equip multi-passionates to lead fulfilling lives by providing personal growth products, education, and an invested-in-you community. Our tools will help you:

  • Build flexible habits.
  • Embrace daily progress.
  • Stay consistent while pursuing every passion.

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Because you deserve to explore all your dreams without having to choose just one.

And when you get to express all of you - you live a more fulfilling life.

And IF you model a fulfilling life - your family and community have a fighting change to do the same.

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Here’s where you, Reader come in:

  • I’d love for you to stick around and give ZTA a chance. If you’re in, you don’t need to do a thing—just keep an eye out for your welcome email to the new community. The new email is hi@zerotoanythingco.com.

You can expect to be sent a new newsletter called The Uprise.

The Uprise is your weekly spark ⚡️ of inspiration, designed to keep you motivated and on track toward your dreams. You'll get actionable tips and strategies from leading personal development and behavior science experts, along with my unique insights on how to actually apply these principles to a multi-passionate life.

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  • If this isn’t for you, I completely understand. I wish you nothing but success and hope you’ll still follow along on TikTok or Instagram.

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Existing Operations Clients: No matter what you’ve purchased in the past, it will still be open and active. You can still email info@themotivatedco.com for support. IF the time comes to change anything I will let you know in a reasonable time.

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Here’s to building the life and business we want in 2025 and beyond!

With so much heart,

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The Uprise Insider Community! ⚡️

I'm Alicia 👋🏽, the creator of Zero To Anything Co. & The Uprise Insider Community! The Uprise is your weekly spark ⚡️ of inspiration, designed to keep you motivated and on track toward your dreams. You'll get actionable tips and strategies from leading personal development and behavior science experts, along with my unique insights on how to actually apply these principles to a busy life. Subscribe now to transform your weekly routine and habits, and persevere as you go from zero to anything.

Read more from The Uprise Insider Community! ⚡️